The thinking behind Jaded Media

BEYOND STAR ATHLETES.
INTO THE COMMUNITY.

The strongest opportunity at this level of sports isn’t always a single athlete. It’s the connection between a whole program, its community, and the brands that want to be part of it.

D2 · D3 · NAIA · JUCOTeams · Brands · Communities
Why this matters

SMALLER PROGRAMS.
REAL OPPORTUNITY.

At the D2, D3, NAIA, and JUCO level, individual athlete deals are small. There’s no star economy pulling the numbers up. The real opportunity sits at the team level, whole rosters partnering with the local businesses and boosters already invested in their programs. That’s the model I build.

It’s the same gap behind every brand I work with too. Most don’t have a marketing department; they have a budget, a problem, and not enough time to solve it. I build the partnerships that connect them to the audiences that matter, from local sponsorships to national campaigns.

Students walking through a college campus
Our point of view

REAL FANS.
REAL CONNECTIONS.

Big programs have extensive sponsorship resources. Smaller athletic programs have something just as valuable: invested, loyal communities. Jaded Media connects those communities with the brands that can support them.

Our approach

BUILT AROUND
THE RELATIONSHIP.

01

Team-Level Deals

Whole rosters bring the real budget and reach at this level.

02

Local Brands First

The businesses already invested in a program’s community are a natural place to begin, without limiting the opportunity to local sponsors.

03

Single Point of Contact

Every program works through one contact who coordinates sponsorship development from start to finish.

Explore the full range of sponsorship services, with research on college sports sponsorship as category context.

The story behind the name

JADED BY EXPERIENCE.
DRIVEN BY BETTER.

TRUST · STRENGTH · CREATIVITY

Jaded starts with my name, Jade. The gemstone has long symbolized strength and prosperity. But after decades in advertising and sponsorship sales, the word means something else to me: I’ve seen enough empty promises to know real partnerships have to deliver.

That’s why I built Jaded Media around experience, relationships, and better opportunities for athletic programs and brands.

And the elephant? It stands for strength and resilience, and it has a personal sports connection: in high school, defensive tackles were called Elephants and Rhinos. Some things come full circle.

Let’s connect the right people

GOOD PARTNERSHIPS
START WITH A CONVERSATION.

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